Stan Gregor is the CEO of Summit Financial, LLC., in Parsippany, N.J., with over 30 years of experience helping clients achieve their financial goals. Under his leadership, the firm has implemented SummitVantage - an innovative technology solution for financial advisors to grow their businesses and provide value-added services to clients amid an increasingly competitive landscape.

What does your firm do/offer within the fintech sector?

Summit Financial has invested significant time and resources over the last several years to make technology a major priority and build one of the most holistic turnkey tech solutions for financial advisors. SummitVantage is a single-sign on, comprehensive technology solution that integrates the tools and internal professional resources advisors need to elevate their practice. This includes financial planning, asset management, investment management, insurance consulting, practice management, business consulting, HR services and more.

SummitVantage is unique in that it joins people and technology. Throughout the process of developing this platform, we knew we wanted to offer advisors not only the state-of-the-art software they need to manage their business effectively, but also provide them with access to our internal professionals to support them in their practice and help them fully leverage the tools at their fingertips. This ultimately makes their practice more efficient and gives them more time to spend focusing on their clients.

What area/s of fintech do you believe will grow the most in the coming 5 years?

Data is becoming the most talked about and most critical for all technologies. Many companies out there say they analyze data, but the firms of the future will do much more than that. The technology winners in the next five years will need to adapt quickly to the fast pace of change and have highly comprehensive AI capabilities to compete in the tech space. Those who step up and create software that truly adds value to the advisor’s practice and the end client, will be the most sought after. With that said, sorting or analyzing data alone won’t be good enough - they will have to use data to effectively combine AI with human interaction. It’s not just going to be one piece. We see a firm’s ability to successfully join data, AI and human involvement to create their technology as the recipe for success in the coming years.

How do you feel consumers (or if more relevant for your firm – businesses) are adapting to the facet of fintech that your company operates within?

As new technologies continue to become available, both the consumer and advisor are getting more comfortable with incorporating it, understanding its benefits and beginning to rely on it more and more. Advisors are seeing firsthand how adopting technology in their practice can lead to higher productivity and growth. It also allows them to interact with their clients on a much more regular basis, though in different ways than before. On the consumer side, technology like SummitVantage allows clients to have more access to their advisor and their accounts and makes way for a deeper level of transparency in advisor-client relationship.

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